The Challenge

General Electric, one of Paladin's long-time clients, needed a creative way to help sell their line of Steam Cycle Solutions to power plants around the globe. Something animated, informative, clean, and fresh that pointed out the potential savings their products create over their competition. And they needed it in Chinese, Russian, and Portuguese, in addition to English.

The Solution

Paladin Media Group developed a clean and fresh look for the animation. It was decided early on that since the finished videos would need to be in a variety of languages, all timed to the animation, that it would be simpler, quicker, and more cost effective to use on- screen kinetic text as opposed to a voice over. This enabled us to have the script translated and proofed in Chinese, Russian, and Portuguese and to simply manipulate the design and placement of the foreign languages amidst the existing animated elements.

The Results

General Electric received the videos in all four languages on time and on budget. They have since been able to implement each of these in their own markets to assist in selling their branded Steam Cycle Solutions.