The Challenge

American Institute for Research (AIR) is a private education consulting firm dedicated to supporting education reform and program development in the secondary education systems on a State level.Primarily working with U.S. Department of Education grants AIR collaborates with State Departments of Education to implement teacher training. As part of the New Mexico Best Education Initiative, AIR needed to create a series of graphic-based multi-media presentations to be used online for teacher training.

The Solution

Paladin Media Group worked with AIR to create fourteen multi-media components that incorporated, existing classroom photos, full color info graphics, new interviews, and bullet text to emphasis a variety of teaching points. The information was structured into a template that was consistent with the New Mexico Best brand image and color scheme. An 2D animated open was created with a music bed and a professional voiceover was used in each piece to convey the necessary information.

The Results

American Institute of Research has experienced positive feedback on these elements for their effectiveness for teacher training and development. The success of the New Mexico Best program has lead to AIR being awarded contracts to implement similar initiatives in other States including Minnesota and Illinois.