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The Challenge

How do you make a subject like "Liposuction Tools" appealing? How do you separate one brand from the competition in a way that connects a potential client to your product? These were the challenges when approached by the innovative surgical solutions company MicroAire to create a short film promoting the unique features of their Power-Assisted Liposuction (PAL).

The Solution

We knew right away that we didn't want to film this piece in a surgical suite or even in a studio. To make the product beautiful and sexy we decided to take a risk and to film it on location in one of central Virginia's lovely vineyards. The analogy was developed comparing the harvesting of fat cells to the removal of grapes from the vine.

We hired a talented actress who fit the demographic to explain to people considering an elective weightless procedure why the PAL system is better than traditional liposuction. Not only did we need to say why PAL works better, but we needed to graphically (and tastefully) show why PAL is a better option. Traditional lipo methods use heat to melt away fat cells but this can also drag out the healing process due to damaging the underlying tissue and blood vessels. With MicroAire's PAL system a gentle reciprocating motion removes the fat cells leaving the tissue and blood vessels in tact. So we set out to demonstrate this using bunches of grapes, a heat gun, and stop-motion animation. We set up on our soundstage for the special effects and for the traditional liposuction approach we cooked, shredded, and yanked grapes off the vine. For the PAL version we gently tugged each grape from the vine and then via animation brought the vine back to life quickly.

The Results

MicroAire received a beautiful product that has helped sell the Power-Assisted Liposuction device to surgeons around the globe.

We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
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Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
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Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
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Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
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Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
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Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
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This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
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Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 673 Berkmar Court | Charlottesville | Virginia | 22901 | 434.817.2700 

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