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The Challenge

Scitent, experts in helping companies grow their eLearning programs, needed to re-brand themselves as solutions providers — not just another eLearning program design company. As part of their new focus on a broader market of eLearning content creators, Scitent developed a new multi-tier service platform that also required branding. Crafting the right "message" could help Scitent expand their business from current non-profit clients and associations to for-profit businesses, and create confidence that Scitent could guide any company that has eLearning business opportunities.

The Solution

Paladin Media Group presented a plan that included two animated videos that use elements and color schemes of the Scitent corporate and product logos. The first video was structured to tell the corporate story, establishing Scitent as an expert in their niche, The second video made use of animation that was consistent with the first video, then incorporated testimonial interviews from satisfied customers. The second video was designed to introduce the new product mix and is used as a sales tool. Both videos included a professional voice-over and an underlying music track to drive the pace of the three minute finished videos. As an added marketing tool Google "ad words" campaigns were created by repurposing clips pulled from the videos.

The Results

Scitent launched it's new website incorporating the corporate promo video on its home landing page and the product introduction video on its products page. Feedback from the Scitent executive team has been very positive.

We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
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Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
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Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
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Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
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Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
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Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
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This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
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Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 673 Berkmar Court | Charlottesville | Virginia | 22901 | 434.817.2700 

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