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The Challenge

The UVA Office of Student Affairs decided to create a video opening the dialogue between students, faculty and "corner merchants" on the importance of being an active bystander. Talking to students, faculty members and local business owners, Paladin directed and conducted sensitive interviews asking questions like "what does it mean to be part of a community?" and "What are your responsibilities?"

The Solution

Paladin recognized the larger nature of this initiative and proposed an overall communication plan that included radio, print, social media, events, and video information. In addition to the video, Paladin Media Group created the initiative#HoosGotYourBack.

The Results

The UVA Office of Student Affairs has expanded the discussion using a Facebook page with over 1,500 "likes", a Twitter page, a "Corner Merchant" initiative that includes #HoosGotYourBack stickers and employee t-shirts, creating heightened awareness about the importance of stepping up. The video was highly successful in getting the word out about HOOS Got Your Back, with over 3,000 views on YouTube and other views from embedded websites.

After the video launch, students, faculty, staff, and community members immediately began to use the #HOOSGotYourBack hashtag on social media to discuss bystander intervention, sexual violence, and to share the video, with hundreds of tweets, retweets, and mentions on Facebook. Since the video launch, the Not on Our Grounds website (where additional information about HOOS Got Your Back can be found), has received over 4,000 visits and almost 8,000 page views to date.

Other University groups are using the HOOS Got Your Back campaign in conjunction with their own initiatives, such as the Alcohol and Drug Abuse Prevention Team (ADAPT).

Read the NewsLeader article about this project here.

We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
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Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
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Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
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Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
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Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
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Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
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This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
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Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

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