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Paladin Media Group is central Virginia’s premiere production company. We create beautifully powerful video for clients scattered from Charlottesville to San Francisco, from New Mexico to Minnesota. You may have an idea bouncing around in your head, or perhaps only half of an idea scratched out on a napkin. Paladin Media Group will bring those ideas to life. We give them legs, we prop them up, we wrap those ideas in video, and we help them fly. That's what we do, day after day, client after satisfied client.

Paladin Media Group is not a giant corporation, but we do great work for some giant companies. We are a modest, local, family-owned business and we call beautiful Charlottesville, Virginia our home. Paladin was founded in 1991 so we're not newcomers to the video world. We've survived several company moves, many video format and industry changes, as well as a little speed bump known as the Great Recession. We at Paladin are positioned today to help you and your business solve problems through video. We look forward to earning your trust.

Contact us today!

In addition to our creative video production services we also have a motion picture and documentary unit called Paladin Pictures.  We are also a strategic partner with the Community Films Foundation (501c3), with whom we work to help filmmakers and mission/humanitarian organizations better tell their stories!

BACKSTORY

In the 8th century, King Charlemagne created the Paladin Knighthood, warriors of sterling character who pledged to uphold the virtues of their culture.

Today, we at the Paladin Media Group strive to accomplish a similar goal, whether creating corporate video, television and radio broadcasts or feature motion pictures we strive for the utmost in excellence and integrity.

We are Paladin Media Group.

MISSION

Paladin Media Group is committed to the creation, production, distribution, and promotion of redemptive entertainment and educational media.

DEFINITION

paladin \PAL-uh-din\, noun:

1.  A knight-errant; a distinguished champion of a medieval king or prince; as, the paladins of Charlemagne.

2.  A champion of a cause. 

Paladin derives from Late Latin palatinus, "an officer of the palace," from Latin palatium, "royal residence, palace," from Palatium, one of the seven hills of Rome, on which Augustus had his residence.

About Us

Press Releases

 

HOOS Got Your Back!

HOOS Got Your Back!

HOOS Got Your Back: A Bystander Awareness Campaign to End Sexual Violence - WINNER of the Central Virginia American Marketing Association 2015 EMMA Award for Best Cross Media Marketing Campaign.

The University of Virginia launched a multi-media campaign in the Summer of 2014 to educate students about sexual assault and bystander awareness. Stakeholders in the campaign include students, faculty, administrators, campus police and local merchants. The creative plan developed in collaboration between the stakeholders and Paladin Media Group was built around a Bystander Awareness Campaign with the tagline #HOOS GOT YOUR BACK.


A video, which premiered in the John Paul Jones arena for the freshman class and posted online, was chosen to anchor the HOOS Got Your Back campaign. Video is best because it captures emotion and visually highlights the individuals and groups that support the effort. Shirts and laptop stickers were designed, as these items are popular among students. Coasters were chosen to highlight the presence of the campaign in popular bars and restaurants. Merchant decals were created for display in store windows, are printed in school colors (orange and navy blue) to connect the Corner businesses and the campaign to the University. This enables passing students, parents, and visitors to be exposed to the campaign and to see that it extends to local businesses. Facebook, Twitter and YouTube accounts were established around #HOOSGotYourBack. Hashtag on social media to discuss bystander intervention, sexual violence, and to share the video, with hundreds of tweets, retweets, mentions on Facebook.

The campaign was highly successful in getting the word out about HOOS Got Your Back, with over 3,000 views on YouTube and other views from those embedded on websites. The Not on Our Grounds website has received over 4,000 visits and almost 8,000 page views to date. Almost 2,000 shirts were distributed and continue to be seen around the campus. Staff received many requests for T-shirts, as they ran out within a few days. As of late December, entire units and offices were requesting and ordering additional shirts to distribute to their faculty and staff. Merchant employees continue to wear their T-shirts and to express their desire to participate in the campaign in the upcoming academic year.

Of the 5,000 laptop stickers ordered, over 3,000 have been distributed to students and continue to be seen around the campus. Over 1,500 coasters were used at participating restaurants and bars during Homecomings Weekend

Other University groups are using the HOOS Got Your Back campaign in conjunction with their own initiatives, such as the Alcohol and Drug Abuse Prevention Team (ADAPT), a group of student peer-educators.

Anecdotally, the campaign has led to an increased awareness around bystander intervention, determined in part by the use of #HOOSGotYourBack and as reported by the Program Coordinator at the University. Students are now familiar with common terms and continue to discuss the Red Zone and bystander intervention in conversations around sexual violence.

The EMMA judges commended the #HOOS Got Your Back campaign for its creative use of digital and physical media that resonated with the target audience, as reflected in the results.

Paladin Media Group is a full service media production company headquartered in Charlottesville, Va.

© 2015 Paladin Pictures, Inc. All Rights Reserved
Dan Fellows

Written by : Dan Fellows

Dan has 35 years of experience in business. He has been executive in a large corporate environment a General Manager of a regional family owned (not his) retail enterprise and owned his own company. This experience coupled with an MBA gives him a strong background in general business management. Dan's focus has always been marketing and sales. Dan has been involved in youth sports as a volunteer coach through the High School level. He stays involved by lending his skills to a youth sports organization as their board member and pro-bono business manager.

 

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We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
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Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
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Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
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Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
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Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
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Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
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This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
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Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 608 Preston Avenue, Suite 102 | Charlottesville | Virginia | 22903 | 434.817.2700 

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