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A Round Table Conversation Where New Thinking Leverages Your Creativity!

 
Marketing Reach Using Personalized Video

What a simple but brilliant use of video!

The UVA Health System decided to make an investment in video. With Paladin Media Group as their partner, a simple decision has given consumers a “taste”.

With more than 1200 doctors in the UVA Health System, how in the world do you choose? All of the doctors have impressive resumes, but there is so much more to a patient-doctor relationship.  

Let’s think about how people make choices—First, the Health System itself is a draw, but the Health System is only as good as those that work there. Ok, so second, we look at Doctor resumes—they all are top notch, that’s why the Health System has the reputation it does.  Maybe we feel more comfortable with a female doctor vs a male?  Maybe we want a younger doctor, thinking that he/she might have more insight on the “latest” treatment options, or maybe we feel more comfortable with years of experience—either way, all we have left is their name or what they look like.  

It reminds me of how some people say they choose wine—first they choose red or white, then they choose the type of blend they like, and of course, now the price range, but once those choices are made—you still haven’t had a taste!  So, many say they choose based on how much they like the design of the label!  

UVA Health System with Paladin’s production expertise has been able to remove that last barrier—now you can have a “taste”! Using video, Paladin has interviewed doctors and produced short pieces that reveal what’s inside! Doctors talk about their specialties, and things they find rewarding. It just shows consumers that there is a way to get to know a little bit more when faced with such an important decision. Something that can’t be done from just a “picture”—so maybe if a picture is “worth a thousand words”—video is totally worth the investment!

Elizabeth Vagnoni is the Senior Producer for Paladin Media Group, a film and video production company located in Charlottesville, Virginia

© 2015 Paladin Pictures, Inc. All Rights Reserved
How Freelancers Create A Business Advantage

Project based businesses are pretty difficult to staff properly, not to mention creatively. It’s an interesting paradox -- clients want to “know” that a company they are working with is solid and has full time employees. On the other hand -- in order to be competitive, production companies sometimes need to contract at the end of a project.

So where’s the balance?

The nature of the business of marketing/advertising/production is usually driven by the ebb and flow of projects. Projects are defined by budget, time needed, and staff/crew required. Staff key players that embody the values of the company are critical to ensure that the direction of a project, the interaction between client and agency, and overall vision is on track and exceeding client expectations. The addition of select freelancers can give businesses an edge by creating an opportunity to choose the right players for each project. Not all projects have the same requirements. For example, some projects are more art driven, some projects need motion designers, some projects are dialogue driven and need to be produced and directed more like a small feature film. Each project/idea that comes to Paladin has it’s own set of requirements needed to make it unique. It’s not really in the best interest of our clients to staff every project with the same “eyes”. We make it our business to know how to put together a team that employs not only the “best” in the business, but the most appropriate talent for any given project.

In our experience, while lots of people are really good at what they do -- not everybody is good at everything! So finding freelancers that provide techniques, skills or perspectives that you don’t have -- is really good business, especially if it means creating an exceptional product vs an expected product for your client.

Elizabeth Vagnoni is the Senior Producer for Paladin Media Group, a film and video production company located in Charlottesville, Virginia

© 2015 Paladin Pictures, Inc. All Rights Reserved

Behind The Scenes

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We are the team to transform your concept into cinematic existence!
We are the team to transform your concept into cinematic existence!
Paladin Crew members behind the scenes managing audio and video.

The Crew At Work

Paladin Crew members behind the scenes managing audio and video.

Steve, Production Supervisor, working away transferring old media to new media for our customers.

Media Transfers

Steve, Production Supervisor, transferring old media to new media for clients like you!
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Melissa, Editor, hard at work editing Sandler Training testimonials.

Video Editing

Melissa, Editor, hard at work editing Sandler Training testimonials.
Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.

Nursing Pride Project

Paladin Crew making adjustments before filming a Nursing Pride video for the UVA Heath System.
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Kent and Dan with our clients during the UVA Children’s Hospital location scout.

UVA Health System

Kent and Dan with our clients during the UVA Children’s Hospital location scout.
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Shooting an online video series “Heads Up!” for our client Head Coaching.

On Location

Shooting an online video series “Heads Up!” for our client Head Coaching.
Steve adjusting audio before filming a University of Virginia Educational video.

Audio Perfection

Steve adjusting audio before filming a University of Virginia Educational video.
Discussing the shooting details for the next University of Virginia’s Battle Building scene.

Attention to Detail

Discussing the shooting details for the next University of Virginia’s Battle Building scene.
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Paladin Crew filming at the University of Virginia Health System using a steadicam.

Steadicam Ready

Paladin Crew filming at the University of Virginia Health System using a steadicam.
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Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.

Managing Logistics

Director, Kent C. Williamson discussing logistics before filming at the UVA Health System.
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This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.

Blackmagic 4K

This season we're now filming in 4K! Here are some of our new Blackmagic cameras are using.
Admiring our Paladin Media Group Box truck in the sunset.

Paladin Delivers!

Admiring our Paladin Media Group Box truck in the sunset.
Filming on location, while Tad Coffin shares the history of his saddle business.

Saddle Up!

Filming on location, while Tad Coffin shares the history of his saddle business.
Filming at the University of Virginia Health System’s beautiful Battle Building.

Battle Building Beauty

Filming at the University of Virginia Health System’s beautiful Battle Building.
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Testing the macro capabilities of one of our Blackmagic cameras.

Extreme Close Ups

Testing the macro capabilities of one of our Blackmagic cameras.

 PALADIN MEDIA GROUP | 608 Preston Avenue, Suite 102 | Charlottesville | Virginia | 22903 | 434.817.2700 

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